Date: January 12th, 2015
Multimedia Living with VTE Campaign Includes Pocket Film
Washington, D.C., January 12, 2015 – The nonprofit Alliance for Aging Research has launched a new campaign to raise awareness about venous thromboembolism (VTE), the third most common cardiovascular illness, and its associated conditions deep vein thrombosis (DVT) and pulmonary embolism (PE). VTE affects more than 600,000 Americans. (A press kit is available here.)
Centered on the concept of Living with VTE, the campaign offers easy-to-understand resources to educate about deep vein blood clots and the serious complications that can result from them. These resources highlight risk factors, symptoms, and medical options and empower people at risk with VTE to seek treatment so they can control, manage, and live with their condition.
“VTE can be deadly without treatment. This is especially true when a deep vein clot breaks off and blocks an artery in the lungs, forming a PE,” says Lindsay Clarke, vice president of health programs for the Alliance. “We chose to focus our campaign on Living with VTE because it can be managed and lived with when people are informed about its risk factors and symptoms. We encourage both health care professionals and consumers to access our free resources and spread the word that life with VTE is possible.”
Resources from the campaign include:
- An animated “pocket film” entitled Living with VTE and Preventing Deadly Blood Clots that offers a quick and accessible overview of causes, symptoms, and treatments in a unique format. A Spanish version is also available.
- A brochure called Living with VTE that shares in-depth information about VTE, DVT, and PE and guidance on making treatment decisions.
- An online quiz that tests a person’s knowledge of VTE.
For more information about the campaign, please contact Noel Lloyd, communications manager, at 202.370.7852 or through email.
About the Alliance for Aging Research
The Alliance for Aging Research is the leading nonprofit organization dedicated to accelerating the pace of scientific discoveries and their application in order to vastly improve the universal human experience of aging and health. The Alliance was founded in 1986 in Washington, D.C., and has since become a valued advocacy organization and a respected influential voice with policymakers. Visit www.agingresearch.org for more information.