Scratching your head over CER implementation?

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Health Insurance Claim Form -- Shallow Depth of Field

You are not alone! Comparative effectiveness research (CER) is a tool that can have a significant effect on those receiving health care, particularly older Americans. When used correctly, CER can help ensure that seniors facing illnesses receive the best care for their condition. However, many open questions remain around this critical issue.

Is CER influencing health care decision making? Which organizations are leaders in prioritizing, funding, and conducting research? Are the processes for conducting CER becoming more transparent? These are just a few of the topics explored in the third annual National Pharmaceutical Council survey of researchers, government officials, employers, payers and health care associations. The results of the survey will be discussed during an upcoming webinar with important thought leaders. To register for the webinar, visi t