Neuropsychiatric symptoms—or NPS—are the mood and emotional symptoms of dementias and other brain diseases that are often overlooked and undertreated. They can have an enormous negative impact on the patient, their loved ones, and their caregivers. Neuropsychiatric symptoms are often the earliest sign of Alzheimer’s disease—occurring even before a diagnosis. When combined with the early memory loss and cognitive changes, people with Alzheimer’s can find that they have trouble managing finances, miss appointments, lose interest in things they previously enjoyed, jeopardize relationships with loved ones and family members, and even get themselves into dangerous situations. This short film addresses why we need to shake the stigma and recognize neuropsychiatric symptoms as a medical condition that can be treated to lessen the burden of already devastating diseases.