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Alliance for Aging Research Wins Two Mature Media Awards

Published August 8, 2007

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Alliance for Aging Research Wins Two Awards in 2007 National Mature Media Awards Program

August 8th, 2007, Washington, D.C. – The Alliance for Aging Research was a winner in the 16th annual National Mature Media Awards Program, receiving a silver award for the Alzheimer’s Disease: Helping Yourself Help a Loved One workshop kit and a merit award for the 2006 Annual Report.

The workshop kit educates family caregivers on how to care for themselves while caring for a loved one with Alzheimer’s disease. The kit includes a leader’s guide and DVD to assist community groups in hosting workshops for family caregivers.

“We are proud to be recognized for these materials and in particular, our efforts in providing family caregivers with tools and resources to cope with this disease,” said Daniel Perry, executive director of the Alliance.

The Alliance partnered with the National Family Caregivers Association to develop this resource guide, which was funded by a grant from MetLife Foundation.

The awards program, presented by the Mature Market Resource Center, a national clearinghouse for the senior market, recognizes the nation’s finest advertising, marketing and educational materials designed and produced for older adults. Gold, Silver, Bronze, and Merit awards were issued in 33 categories including, marketing communications, publications, audio and video, education/training programs, editorial and art/design. Nearly 1,000 entries were judged by a distinguished panel of mature market experts from across the United States.

Founded in 1986, the Alliance for Aging Research is a nonprofit, independent organization dedicated to improving the health and independence of aging Americans through public and private funding of medical research and geriatric education. The Alliance combines the interest of top scientists, public officials, business executives, and foundation leaders to promote a greater national investment in research and new technologies that will prepare our nation for the coming senior boom, and improve the quality of life for today’s older generation.

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